The first step in designing a successful web site is to gather information. Many things need to be taken into consideration when the look and feel of your site is created. It involves a good understanding of you – what your business goals and dreams are, and how the web can be utilized to help you achieve those goals.
- Purpose What is the purpose of the site? Do you want to provide information, promote a service, sell a product… ?
- Target Audience Is there a specific group of people that will help you reach your goals? It is helpful to picture the “ideal” person you want to visit your web site. Consider their age, sex or interests – this will later help determine the best design style for your site.
- Content What kind of information will the target audience be looking for on your site? Are they looking for specific information, a particular product or service, online ordering…?